Have you ever dealt with ‘kitchen design/quote fatigue’?

If you think the answer is no, but you feel exhausted designing kitchen projects that won’t ever be sold, the answer is yes.

I have something to perk you up (and it’s non-caffeinated):

Your kitchen designs have more potential than you think.

Problem: unsold kitchen designs

More and more homeowners want your kitchen designs.

You’ve done something right to attract them – but sales are way below what you’re quoting.

That means most designs aren’t being sold.

You’re just churning out designs to no end.

That interrupts your focus on more profitable leads.

Let’s talk kitchen budgets and price ranges

You’ve tried to fix this problem. And tried again.

Clearly, you need to qualify (or filter) potential customers.

You discuss their budgets and your price ranges.

This moves your team to design intelligently. (No more “spaghetti-on-the-wall” quoting.)

But the fix doesn’t last.

Changing the kitchen showroom design mindset

Ever hear of FONQ? Short for Fear of Not Quoting.

It affects most kitchen salespeople and insidiously wastes your resources.

Your team feels they must design and quote every kitchen project that comes their way.

It’s a difficult sales mindset to change.

It’s more expensive to support.

Solution: Qualifying your kitchen design leads

Successful kitchen showrooms only spend resources designing for High Potential Customers.

They provide free consultations using a simple, planned qualifying system. But ultimately charge to create a design!

First, you discuss ballpark pricing and answer key project questions.

Then, you invest design resources for leads that are most likely to become customers.

But you already know the solution. You’ve tried it. You just need a maintainable system.

How we help qualify your leads and provide designs that sell

Repeat after me: My company is not going to give free kitchen designs to everyone anymore!

First, we train your sales team to use our Online Qualifying Questionnaire.

It’s a brief, user-friendly questionnaire for homeowners to complete before their initial consultation.

Next, we train your team to determine which questionnaire results offer high sales potential and which should be dropped.

Now, you’re dealing with leads showing potential. Meet with them.

Present rough price ranges for their kitchen based on past projects.

Once you’re confident they understand the costs, discuss the next step: a design.

It’s OK for homeowners to pay for their kitchen designs

I am someone who absolutely supports kitchen showrooms getting paid for their designs.

Your customers will understand, as well.

Their willingness to pay for your time is another qualifier.

Now, you just have to dazzle them with a fast, professional design.

OKD’s design team is here to support your sales efforts. We provide fast, high-res designs and renderings – all branded under your company name.

Your team can juggle 10X more leads because we’re making their designs. They’re selling, not designing.

Between our help with lead qualification and design support, you’ll close more sales and say goodbye to quote fatigue.