Increasing each customer’s contract amount (when mutually beneficial) can make or break a kitchen showroom.
Showrooms that make it sell cabinets for other rooms in addition to kitchen cabinets.
Their standard operating procedure is to make sure they take advantage of every opportunity by selling customers more than just a kitchen project.
These showrooms are successful because they bundle designs and quotes.
Why Buy One Item, When You Can Bundle?
Amazon has it figured out. Today, I ordered a hammer.
In the “Frequently Bought Together” section, they suggested I also buy a tape measure and 9” level.
With the click of a button, I added all three to my cart, and they made more money. They suggested a bundle.
Don’t Get Stuck in a “One Kitchen Sale Per Customer” Mentality
Most showrooms would love to increase revenue with add-on options.
- Hammer + tape measure + level = sale for Amazon
- Kitchen + mudroom + laundry room = sale for you
But bundling requires instantly accessible design suggestions and pricing info for rooms other than the kitchen.
Showrooms struggle to offer bundled designs and prices for two main reasons:
They’re uncertain if the customer wants cabinets in other rooms.
Preparing Quotes for Additional Spaces
Asking a customer if they’d like a quote for another area gets you nowhere.
Presenting a quote for another area that matches their needs and style gets you everywhere.
Solution: Build and maintain a practical database of templates including other room cabinet designs with price ranges to access during customer meetings.
Show customers designs with their approximate measurements and quotes instantly.
Confirm the customer’s interest in an area (i.e., a wet bar), then modify the template design to their specifications.
Add it to the kitchen contract. Now, you’re a bundler.
How OKD Provides Template Designs to Bundle More Sales
- We’ll build a template database with high-resolution renderings of the rooms you’d like to bundle with your kitchen projects.
- They’ll include high-res color vignettes with countertops, lighting, and room finishes.
- Templates are categorized by cabinet brand, style, finish, room measurements, and price ranges and are accessible with an intuitive SEARCH function for quick access.
- Include them in your digital design proposals and present them during design meetings.
Your customer already wants to buy from you – let’s show them everything you can do.
Kitchen business tips
from the OKD Team
Kitchen
business tips
business tips
from the OKD Team
Selling cabinets online sounds efficient on paper. More leads. Faster quoting. Fewer in-showroom meetings. Wider reach. But for many[...]
Selling cabinets online sounds efficient on paper. More leads. Faster quoting. Fewer in-showroom meetings. Wider reach. But for many cabinet retailers and showrooms[...]


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